Samplings at Jaya Grocer Supermarkets

We always believe that our distributors and retailers are partners, where we support each other. Support in the form of samplings, and helping to do shout outs in social media.

These days, marketing has to be done both online (social media) and offline (samplings where customers can try our drinks and we get to interact with our customers)

Rhymba Hills Tea Sampling, The Starling

Samplings also offer us a good opportunity to share our learnings and dispel any myths that people have about herbal infusion.

What we realise is when the general public have minor health issues (sleeping disorder, gassy stomach, constipation, etc) they generally consume the western range of herbal infusion (eg chamomile, lavender, etc)

What we are working on is to reach to consumers and share with them that our local herbal infusions can also give such effect (eg helps with sleep, remove wind from the stomach, etc).

Also, the general public are still unaware between the difference between herbal infusion and tea (ie, both contain caffeine). We always share that herbal infusion (eg lemongrass, ginger, pandan) on its own does not contain caffeine, and they will understand from that perspective.

Thus, both online and offline marketing and reach is important to help create awareness.

Sampling, Evolve Mall

Rhymba Hills Tea Sampling, The Intermark

Rhymba Hills Tea Sampling, Mainplace

About Ciinndey Wong

Ciinndey Wong has been in the health and wellness industry ever since 2006. A series of health crisis led her to want to do something about her life, and make a complete change. She ventured into the industry, wanting to help people with better health. However, she still felt unfulfilled. She was frustrated with the lack of caffeine free and sugar free hot beverages in the market. This was when she decided to establish Rhymba Hills Tea in 2014. Rhymba Hills Tea is proudly JAKIM Halal certified, boasting only 100% Malaysian natural herbal infusions, which allows our Muslim friends to consume with confidence. To date, Rhymba Hills Tea has sold more than 1 million sachets, both locally and globally. Ciinndey has appeared in both local and overseas media, advocating that 100% Malaysian natural herbal infusion can be tasty and healthy. She is very passionate about the industry, having travelled globally to attend food and beverage conferences and exhibitions, to be updated with industry knowledge. In her former life, Ciinndey was a bean counter at one of the Big 4 auditing firms. Ciinndey is passionate about education, having donate part of the sales proceeds to charity every month. During her free time, she enjoys taking walks in parks.

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