Yogalates (Rhymba Hills x PichaEats)

Social Enterprise (SE) form of business is gaining momentum in Malaysia. One such SE is PichaEats.

PichaEats helps refugees from Afghanistan, Palestine, Iraq, and Syrian (who are in transit in Malaysia waiting for refugee status in Australia) to earn a living by cooking for PichaEats, and in turn PichaEats does catering for corporates and do lunch boxes.

Recently, we partnered with PichaEats, in conjunction with Vegan Month (upcoming in November) to do Yogalates (Yoga and Pilates). After the participants finish their yoga and pilates session, they got to enjoy delicious food prepared by the chefs from different families, and also drink herbal infusion served by Rhymba Hills.

During the Yogalates session

Participants watching the Hummus cooking demonstration

With Rhymba Hills products, during the event

With the PichaEats team at the buffet table spread

It was fulfilling being able to partner with a SE as this meant that both of us are working on the business for a greater cause.

After all business is no longer solely about bottom line, but the 3Ps (People, Profits and Planet)

About Ciinndey Wong

Ciinndey Wong has been in the health and wellness industry ever since 2006. A series of health crisis led her to want to do something about her life, and make a complete change. She ventured into the industry, wanting to help people with better health. However, she still felt unfulfilled. She was frustrated with the lack of caffeine free and sugar free hot beverages in the market. This was when she decided to establish Rhymba Hills Tea in 2014. Rhymba Hills Tea is proudly JAKIM Halal certified, boasting only 100% Malaysian natural herbal infusions, which allows our Muslim friends to consume with confidence. To date, Rhymba Hills Tea has sold more than 1 million sachets, both locally and globally. Ciinndey has appeared in both local and overseas media, advocating that 100% Malaysian natural herbal infusion can be tasty and healthy. She is very passionate about the industry, having travelled globally to attend food and beverage conferences and exhibitions, to be updated with industry knowledge. In her former life, Ciinndey was a bean counter at one of the Big 4 auditing firms. Ciinndey is passionate about education, having donate part of the sales proceeds to charity every month. During her free time, she enjoys taking walks in parks.

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